GMA3 TikTok followers—up from approximately 100
Media executive · Strategic advisor · Creator
Brandon Lopez. Helping leaders, brands and audiences make sense of what’s next.
I bring editorial judgment, audience insight and operational discipline to executive leadership, strategic advisory and creator partnerships—turning ambitious ideas into work people understand, trust and act on.
Award-winning teamLeadership
Leadership where strategy meets execution.
When a team is scaling, a leader departs or a high-visibility initiative demands sharper direction, I provide experienced leadership that creates clarity, structure and momentum.
I partner with CMOs and communications leaders as a strategic advisor, fractional executive or interim leader across content, communications, audience growth, social media and AI-enabled operations.
Selected impact
Work that moved audiences, teams and businesses forward.
Editorial instinct backed by measurable performance.
Increase in GMA3 social video views, alongside +372% engagement
Year-over-year increase in branded-content revenue supported by a revamped social strategy
Budget managed while leading content strategy and integration
Expertise
Where I lead.
Six connected areas. One clear point of accountability.
Content and Communications Strategy
Defining what an organization needs to say, who it needs to reach and how its content can support larger business priorities.
Audience Growth Across Broadcast, Web and Social
Building strategies to grow reach, engagement and loyalty while defining the distinct role each channel should play.
Team, Agency and Content Operations
Setting priorities, clarifying roles, managing partners and improving the workflows that take content from idea to publication.
AI, Automation and Workflow Design
Identifying where technology can reduce repetitive work and help teams operate more effectively—without replacing human judgment.
Executive Visibility and Thought Leadership
Turning a leader’s expertise into interviews, social content, commentary and recurring ideas that build credibility.
Campaigns and Special Projects
Leading launches, branded integrations and other high-visibility initiatives from initial brief through execution.
Work with me
The right level of leadership for the moment you’re in.
Strategic Advisory and Consulting
For leaders who want experienced counsel but already have a team to execute. I diagnose the challenge, pressure-test decisions and create a practical roadmap across content, communications, audience growth, AI adoption or operations.
Fractional Executive Leadership
For organizations that need ongoing senior leadership but are not ready to add a full-time executive. I work within the business on a defined cadence—setting strategy, leading teams and agencies, improving operations and remaining accountable for the work.
Interim Executive Coverage
For a leadership vacancy, leave or reorganization. I step into the role, stabilize the team, protect critical priorities and keep the work moving while the organization determines its long-term plan.
Campaigns and Special Projects
For launches, branded initiatives and other high-visibility work that needs one senior leader driving it forward. I oversee the project from brief through delivery, coordinating strategy, stakeholders, creative, timelines and measurement.
Experience
A career built inside fast-moving, highly visible organizations.
Across national media organizations, local newsrooms and entrepreneurial ventures, I have led content, social media, audience and communications work where the stakes—and the expectations—were high.
2025—Present
True Reach Media Group
FounderAdvising organizations, executives and public figures on content strategy, audience development, thought leadership and social media.
2025
Travel + Leisure
Director, Content Strategy & IntegrationLed content strategy and integration, managed a $1.6 million budget and served as Interim Vice President of Communications during a period of transition.
2022—2025
ABC News · Good Morning America
Social and audience leadershipDeveloped and led social strategies that dramatically expanded audience reach, engagement and content production.
Earlier
Hearst Television · NBC · WSVN
Digital and editorial leadershipBuilt a foundation in high-pressure decision-making, newsroom leadership and storytelling that earns attention.
Latest insight
Growth follows a better editorial decision—not another posting trick.
What growing GMA3’s TikTok beyond 1.2 million followers taught me about social strategy
A first-hand look at the formats, production systems and editorial judgment behind measurable audience growth.
Read the insight
About Brandon
Strong leadership should make complicated work feel clearer.
I’m a media executive, journalist and entrepreneur who was part of a Peabody Award-winning ABC News team. My approach combines editorial instinct with operational discipline and a practical understanding of emerging technology.
I’m at my best when the stakes are high, the path forward is not yet obvious and an organization needs someone who can see both the larger opportunity and the practical steps required to reach it.
Miami-born · Orlando-based · Bilingual in English and Spanish
Read Brandon’s profileCreator partnerships
One point of view, expressed in more than one format.
My executive and creator work share the same through line: understand the audience, earn attention and make the story useful. I create travel and lifestyle content, contribute on camera and partner selectively with brands where there is a credible fit.
- Travel and lifestyle storytelling
- On-camera and hosted content
- Selective brand partnerships
True Reach Media Group
Need an execution partner?
For organizations seeking ongoing content production, social media management or agency support, I am also the founder of True Reach Media Group—a boutique content agency and consultancy built to help brands reach the right audiences with greater clarity and purpose.
Visit True Reach Media GroupCommon questions
A few useful distinctions.
Who is Brandon Lopez?
Brandon Lopez is a media executive, strategic advisor, creator and founder of True Reach Media Group. He was a member of the Peabody Award-winning ABC News team recognized for the network's coverage of the Los Angeles wildfires in 2025, and previously held content and audience leadership roles across Travel + Leisure, Good Morning America, Hearst and NBCUniversal.
What does Brandon Lopez do?
Brandon advises organizations and leaders on content, communications, audience growth, executive visibility and AI-enabled operations. He also creates travel and lifestyle content, appears on camera and works selectively with aligned brand partners.
Who founded True Reach Media Group?
Brandon Lopez founded True Reach Media Group, a boutique content agency and consultancy that helps organizations, executives and public figures clarify their message and reach the right audiences.
Where is Brandon Lopez based?
Brandon Lopez is based in Orlando, Florida. He was born in Miami and works in both English and Spanish.
Does Brandon Lopez provide fractional or interim executive leadership?
Yes. Brandon provides strategic advisory, fractional executive leadership, interim coverage and senior oversight for focused campaigns or special projects.
Start a conversation
Let’s make the next move clearer.
Whether the need is executive counsel, a focused project, a speaking engagement or a creator partnership, the right first step is a useful conversation.
Get in touch