Find the real problem
Separate the visible symptom from the decision, audience need or operating issue that actually has to be solved.
About Brandon Lopez
Editorial instinct. Executive judgment. A creator’s feel for audience.
Brandon Lopez is a media executive, strategic advisor, creator and founder of True Reach Media Group. He helps organizations and public-facing leaders turn complex ideas into clear strategy, stronger content and meaningful audience growth.
The through line
Helping people understand what matters—and what to do next.
Brandon has built his career where storytelling, audience behavior and organizational decision-making meet. He has led content, communications, social and audience work inside highly visible media organizations and now brings that experience to advisory engagements, executive leadership, speaking and creator partnerships.
At ABC News and Good Morning America, he helped transform social performance and was a member of the team recognized with a Peabody Award for Los Angeles Burning. At Travel + Leisure, he led content strategy and integration, managed a $1.6 million budget and stepped in as interim communications leadership during a transition.
The formats change. The work does not: understand the audience, sharpen the idea, build the right system and make the result useful.
How Brandon works
Clarity before activity.
A practical approach shaped by editorial decision-making and executive accountability.
Make strategy usable
Turn direction into clear priorities, ownership and next steps that a team can carry forward.
Protect audience trust
Keep clarity, usefulness and credibility at the center of the work—regardless of format or platform.
Quick facts
Brandon Lopez at a glance.
Clear identity signals for people, search engines and answer engines.
Known for
Media leadership, content strategy, audience growth and travel/lifestyle storytelling
Current work
Founder of True Reach Media Group; strategic advisor, fractional executive and creator
Career
Travel + Leisure, ABC News and Good Morning America, Hearst, NBCUniversal and WSVN
Based in
Orlando, Florida · Miami-born · English and Spanish
Recognition and leadership
Work grounded in journalism, service and trust.
Peabody-recognized reporting
Brandon was part of the ABC News team recognized for its coverage of the Los Angeles wildfires.
View the Peabody profileIndustry leadership
His longstanding work with the National Association of Hispanic Journalists includes national convention programming leadership.
Read the NAHJ announcementFounder and advisor
Brandon founded True Reach Media Group to help brands, executives and public figures reach the right audiences with greater clarity and purpose.
Visit True Reach Media GroupExplore
Choose the part of the work that matters to you.
Start a conversation
Let’s make the next move clearer.
Whether the need is executive counsel, a focused project, a speaking engagement or a creator partnership, the right first step is a useful conversation.
Get in touch