Editorial judgment
Years inside news and lifestyle media sharpened the ability to identify the strongest idea, make decisions quickly and protect credibility.
Experience
A career built where audience, story and business performance meet.
Brandon Lopez has led content, social, audience and communications work inside national media organizations, local newsrooms and his own advisory firm—often during moments when the stakes and expectations were high.
What the career built
Three disciplines that now work together.
Experience that connects the idea, the audience and the system required to deliver.
Audience growth
Platform strategy is treated as an audience and business discipline—not a chase for isolated moments of attention.
Operational leadership
Strategy is connected to budgets, workflows, teams and partners so the work can move from recommendation to execution.
Selected roles
Leadership across the media landscape.
2025—Present
True Reach Media Group
FounderAdvising organizations, executives and public figures on content strategy, communications, audience development, thought leadership, social media and practical AI adoption.
2025
Travel + Leisure
Director, Content Strategy & IntegrationLed content strategy and integration, managed a $1.6 million budget and served as interim communications leadership during a period of transition.
2022—2025
ABC News · Good Morning America
Social and audience leadershipDeveloped and led social strategies that expanded GMA3's TikTok audience from approximately 100 followers to more than 1.2 million while increasing views, engagement and output.
Earlier
Hearst Television · NBCUniversal · WSVN
Digital, editorial and audience leadershipBuilt a foundation in newsroom decision-making, social strategy, digital publishing, team leadership and storytelling under pressure.
Selected impact
Measurable work, not just impressive titles.
Results drawn from Brandon’s leadership across audience, content and communications.
GMA3 TikTok followers, up from approximately 100
Increase in social video views, alongside +372% engagement
Year-over-year increase in branded-content revenue supported by a revamped social strategy
Budget managed while leading content strategy and integration
Recognition
Part of the team behind Peabody-recognized coverage.
Brandon was a member of the ABC News team recognized by the Peabody Awards for Los Angeles Burning, coverage of the devastating 2025 wildfires and their impact on communities across the region.
View the official award profileLooking for a project or leadership partner? See how Brandon works →
Start a conversation
Bring senior judgment to the moment that needs it.
Whether the need is executive counsel, a focused project, a speaking engagement or a creator partnership, the right first step is a useful conversation.
Get in touch