Media leadership
Decision-making, team clarity and operating well when priorities shift.
Insights
Ideas for leading through a changing media landscape.
This is the home for Brandon Lopez’s essays, practical guides and answers on content, audience, leadership and technology. For current commentary, follow Brandon on LinkedIn.
Editorial themes
What Brandon writes about.
Built to become a useful, searchable library—not a stream of disconnected posts.
Audience and platforms
What changing behavior means for editorial strategy, distribution and growth.
Executive visibility
How leaders can show up with a clear, useful point of view.
Practical AI
Ways content and communications teams can use emerging tools responsibly.
Published
First-hand lessons from the work.
Practical perspective grounded in real teams, audiences, constraints and results.
What growing GMA3’s TikTok beyond 1.2 million followers taught me about social strategy
The growth did not come from treating TikTok as another place to distribute television clips. It came from building a platform-native editorial product with repeatable formats, faster decisions and a production system the team could sustain.
Read the insightQuestions worth answering
Start with the decision someone is trying to make.
Future guides will be organized around direct questions, not vague trend commentary.
What should each platform actually do for the business?
When does an organization need fractional leadership?
Where does AI genuinely improve a content workflow?
What makes executive thought leadership worth following?
How can a brand grow reach without weakening trust?
What changes when creators become part of the media mix?
Publishing approach
Answer the question first. Add perspective second.
Each article will be organized around a specific question, give readers a direct answer near the top and then add the examples, nuance and judgment that make the answer worth trusting.
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Share the challenge, topic or shift you are trying to understand. It may become the starting point for a future guide or conversation.
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